![]() At the same time, however, some startups including Flipboard have tried to build apps that act like digital magazine-stands, with content from many different entities - something that we’ve argued is a much more digital approach than a standalone app for every media outlet. Can the company succeed at digital advertising when other players have failed?įor the most part, traditional media companies like Conde Nast have tried to take advantage of the iPad via content-specific apps, many of which have been criticized (by us, among others) for being non-web native “walled garden” experiences that are boring and don’t add much value to the printed product. Now the startup is making a move into the advertising side of the digital-media equation, by launching a partnership with traditional publishers like Conde Nast to push their ads into the Flipboard app. ![]() Flipboard was one of the first iPad apps to really take advantage of the touch-and-swipe interface of the device to create a kind of digital magazine, made up of users’ Twitter feeds and Facebook streams, combined with RSS feeds and curated content from traditional media outlets.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |